Simplicity doesn’t have to be complicated.
Simplicity doesn’t have
to be complicated.
Simplicity doesn’t have to be complicated.
Simplicity doesn’t have
to be complicated.
I’m Bea. Over the past decade, I’ve transformed complex challenges into intuitive, powerful products that are as easy to use as they are impactful.
I’m Bea. Over the past decade, I’ve transformed complex challenges into intuitive, powerful products that are as easy to use as they are impactful.
Selected Work
Selected Work
Architecting a Unified B2B Ecosystem for AT&T Business
Leading UX strategy for the AT&T Business Salesforce integration making it easier for B2B sellers to configure and close complex deals without the friction.
Architecting a Unified B2B Ecosystem for AT&T Business
Leading UX strategy for the AT&T Business Salesforce integration making it easier for B2B sellers to configure and close complex deals without the friction.
Fetchy: The AI Second Brain for the Busy
As Founding Designer, I bridged the gap between LLM complexity and human intuition partnering with a visionary Founder and a Lead Engineer to design an "Invisible Assistant".
Building the design foundation for a CTV ad-tech startup
Partnered with a growing CTV startup to focus on defining the brand identity and the core dashboard experience that built a market-ready product that drove a successful $40M acquisition.
Building the design foundation for a CTV ad-tech startup
I led the product design for a growing CTV startup IndiCue focusing on defining the brand identity and the core dashboard experience. We built a market-ready product that drove a successful $40M acquisition.
Building the design foundation for a CTV ad-tech startup
I led the product design for a growing CTV startup IndiCue focusing on defining the brand identity and the core dashboard experience. We built a market-ready product that drove a successful $40M acquisition.
Redefining the Verizon retail experience for a touchless world
From 1,300+ Submissions to Nationwide Reality. Our team won the challenge to redefine retail in a touchless world.
Redefining the Verizon retail experience for a touchless world
From 1,300+ Submissions to Nationwide Reality. Our team won the challenge to redefine retail in a touchless world.
Redefining the Verizon retail experience for a touchless world
From 1,300+ Submissions to Nationwide Reality. Our team won the challenge to redefine retail in a touchless world.
Designing a data-driven discovery engine for Fios TV
Lead designer for a data-driven trial experience. I focused on removing the friction of choice, turning a complex catalog into a clear, high-conversion user journey.
Designing a data-driven discovery engine for Fios TV
Lead designer for a data-driven trial experience. I focused on removing the friction of choice, turning a complex catalog into a clear, high-conversion user journey.
Designing a data-driven discovery engine for Fios TV
Lead designer for a data-driven trial experience. I focused on removing the friction of choice, turning a complex catalog into a clear, high-conversion user journey.