Hi, I'm Bea (‘Bay-uh’)

I am a Product Design Leader who moves fluidly between shaping high-level product strategy and delivering high-fidelity execution. With over a decade of experience, I’ve built a career at the intersection of two distinct worlds: the rapid-fire, high-stakes environment of 0-to-1 startups and the complex, data-driven ecosystems of global enterprise tech.

I specialize in "full-stack" design leadership, equally comfortable whether I am:

Building from Zero - Recently, I delivered the end-to-end design for an AI-powered note-taking app. This involved defining the foundational UX patterns for intelligent workflows and translating ambiguous AI capabilities into a seamless, intuitive tool for users.

Scaling for Millions - I have spent years maturing design systems and leading cross-functional teams within massive technical architectures. My work makes sure that products don't just "work", they scale with consistency, accessibility, and business impact.

Leading Through Influence - I am a "player-coach" who can steer a product vision at the executive level while remaining deeply connected to the user needs. I believe great leadership in design isn't just about managing people, it’s about fostering a culture where logic meets empathy and innovation is guided by measurable data.

Beyond the screen…

I believe that the best designers are those who remain perpetually curious about the world around them. This philosophy drives much of what I do outside of formal product work:

  • Writing & Advocacy - I share my thoughts on the future of our industry on Medium (@bealeecat), where I explore the intersection of ethics, inclusion, and the responsibility we have as builders of the future.

  • Global Perspectives - Travel is my primary source of inspiration. Connecting with designers worldwide reminds me that while our tools may be the same, our creative rhythms are beautifully distinct. These global perspectives ensure my approach to design remains inclusive and culturally aware.

  • The Intersection of Art & AI - When I’m not refining a product, I’m usually exploring how AI, culture, and human expression continue to influence one another. Whether through a canvas or a conversation, I’m fascinated by how technology is reshaping our creative DNA.

I’m always open to swapping ideas about the next wave of tech, product strategy, or creative philosophy. Let’s connect on LinkedIn and talk about what’s next.